요약

purpose of the research
□ Establishing the foundation for communication such as strategies, messages, content, media, etc. to complete the long-term national bio big data business
□ Securing participants’ awareness and understanding of the project

progress of the research
□ Development of strategies to encourage participation
○ Analysis of similar overseas projects and their PR programs
○ Developing key and detailed communication messages through analysis of project’s plans and characteristics of potential participants
□ Creating communication messages and content
○ Producing a communication kit that can be delivered to stakeholders to enhance understanding of the business
○ Developing new naming, slogans, and logos that can easily enhance participants’ undrestanding and intention to participate in the project
□ Establishing and operating communication media
○ Through the development of the official website of the project, establishing communication hubs for participants and stakeholders
○ Producing blog-type contents through the establishment of a newsroom channel to make stakeholders interested in the topics and provide interesting reading materials
○ Establishing SNS channels such as Facebook, Instagram, and YouTube and producing more than 30 informational and interesting contents.

results of the research
□ Establishing channels for communication and creating contents
□ Through this, effectively communicating with early participants and helping to achieve more than 5,000 participants, the primary purpose of pilot projects